Brand Perception

Blink by Malcolm Gladwell, has recently passed through our studio. Of particular interest were his insights and anecdotes surrounding brand perception –

‘We (The Cheskin Company) tested 7-Up. We had several versions, and what we found is that if you add fifteen percent more yellow to the green package – if you take this green and add more yellow – what people report is that the taste experience has a lot more lime or lemon flavour. And people were upset, …it’s exactly the same product, but a different set of sensations have been transferred from the bottle’ – Malcom Gladwell,  Blink

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