The Little Doo Company are a family run ideas factory. They wanted to use their experience of bringing up a large young family to develop new product to make other families’ lives a little bit easier, and a lot more fun at the same time. Introducing Doo-Little, their logo cum Gorilla. The ‘stroke of genius’ underlining the logo, creating his mouth, was the master stroke that really brought life to the logo. And for those who didn’t see it straight away, we created the rollover to fill in the missing pieces. Once you’ve seen it, you can’t un-see it.