British Music Embassy @ SXSW
This year’s SXSW brought UK House and the British Music Embassy to not one, but two new venues. Firstly, March in Austin was our first year at a fantastic new venue, Palm Door on Sixth, giving indoor and outdoor stages plus other activations spaces for UK House. Then in June at Devonshire Square by Liverpool St. for the inaugural SXSW London. This year we were given some brand guidelines by the Department of Business and Trade for their UK House presence and were tasked with developing the identity to include the BME and roll it out across all the usual touchpoints. As ever, the DBT’s long standing events agency, Bray Leino, were on hand to make sure everything went smoothly.
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