British Music Embassy @ SXSW archive
Every March (except for two recent exceptions when it was cancelled at the 11th hour in 2020 and ran as a virtual event in 2021), the music industry descends on Austin, Texas for the SXSW Festival. And every year, the British music industry take over a venue as The British Music Embassy and showcase some of the best new music coming out of the UK across 12 shows over 8 days. And we've been art directing the British Music Embassy since 2018. That means a new creative approach every year, wrapping buildings, a 100 page guidebook, fly posters, social posts, the lot. Below is a snapshot of some of the work we’ve produced over the last seven years.
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