Footwear Industry Trust

Rebrand is a term used too widely for what is often a refreshed visual identity, but a full rebrand is exactly what we did for Footwear Friends, as they used to be known. At the centre of the rebrand was a new name, the Footwear Industry Trust. A return to a more traditional name, it aimed to reflect the charity’s long history, like a modern version of the Boot Trade Benevolent Society, the name it went by for almost the whole of the 20th Century.
From strategy to social, Deadeye did it all, and very proud of it we are too!