AdTech company, LoopMe were working on a new visual ID and company positioning, and they asked Deadeye to come on board to tackle the website. Working closely with their marketing and in-house design teams, we designed the site as the new visual ID unfolded and developed a user experience to help guide visitors through the site and the different products and services that LoopMe have to offer.
Rebrand is a term used too widely for what is often a refreshed visual identity, but a full rebrand is exactly what we did for Footwear Friends, as they used to be known. At the centre of the rebrand was a new name, the Footwear Industry Trust. A return to a more traditional name, it aimed to reflect the charity’s long history, like a modern version of the Boot Trade Benevolent Society, the name it went by for almost the whole of the 20th Century.
From strategy to social, Deadeye did it all, and very proud of it we are too!
The European Association for the Study of Diabetes (EASD) is a non-profit medical scientific association dedicated to improving diabetes treatment around the world. When Deadeye came on board, the site already boasted several hours of courses and content, but with the ever growing body of content, it was becoming harder to navigate and less user friendly. In light of this we delivered both a new, fresher visual identity, as well as developing a full strategy for the site. This included the user journey through not only the existing content, but also the continually growing volume of courses and articles. Further to this we also developed a system of how to track and manage each user’s learner journey as the courses gain accreditation from different official bodies such as the Royal College of General Practitioners (RCGP) and the Federation of the Royal Colleges of Physicians of the UK (RCP).
Broadhead Accountants aren’t your usual firm of accountants, so they wanted a fresher approach to their visual identity and website and a straight talking tone of voice. The brief was simple. To come up with a website which looked good, got the important information across, while also offering some handy built-in services to make client’s lives easier. So within the site, we also custom-built a company tax deadline checker and an online shop window for company incorporations.