Rebrand is a term used too widely for what is often a refreshed visual identity, but a full rebrand is exactly what we did for Footwear Friends, as they used to be known. At the centre of the rebrand was a new name, the Footwear Industry Trust. A return to a more traditional name, it aimed to reflect the charity’s long history, like a modern version of the Boot Trade Benevolent Society, the name it went by for almost the whole of the 20th Century.
From strategy to social, Deadeye did it all, and very proud of it we are too!
Every March (except for two recent exceptions), the music industry descends on Austin, Texas for the SXSW Music Festival. And every year, the British music industry take over a venue as The British Music Embassy and showcase some of the best new music coming out of the UK across 12 shows over 8 days. And we’ve been art directing the British Music Embassy since 2018. That means a new creative approach every year, wrapping buildings, a 100 page guidebook, fly posters, social posts, the lot. Below are a few snapshots from this year’s even, going back to 2018.
When vignoble Romik Arconian took over at Chateau Canon-Chagneau, the first thing he wanted to do was redesign the dated label and create a marque for the vineyard. While keeping with tradition on the label, Romik and partner Marine are keen to reach wider audiences through more modern methods such as social media. We delivered a set of contemporary animations highlighting the great accolades the wines have been receiving from the world’s most respected wine tasters.
Broadhead Accountants aren’t your usual firm of accountants, so they wanted a fresher approach to their visual identity and website and a straight talking tone of voice. The brief was simple. To come up with a website which looked good, got the important information across, while also offering some handy built-in services to make client’s lives easier. So within the site, we also custom-built a company tax deadline checker and an online shop window for company incorporations.
Scoro is a project management tool which does it all, and they wanted a succinct way of getting the whole story across without, well, having to spell it all out. We developed an animation for their home page to tell the story in a simple visual way, and carried this style though the rest of the site and their marketing materials.