Service: Art direction

LoopMe

AdTech company, LoopMe were working on a new visual ID and company positioning, and they asked Deadeye to come on board to tackle the website. Working closely with their marketing and in-house design teams, we designed the site as the new visual ID unfolded and developed a user experience to help guide visitors through the site and the different products and services that LoopMe have to offer.

Footwear Industry Trust

Rebrand is a term used too widely for what is often a refreshed visual identity, but a full rebrand is exactly what we did for Footwear Friends, as they used to be known. At the centre of the rebrand was a new name, the Footwear Industry Trust. A return to a more traditional name, it aimed to reflect the charity’s long history, like a modern version of the Boot Trade Benevolent Society, the name it went by for almost the whole of the 20th Century.
From strategy to social, Deadeye did it all, and very proud of it we are too!

British Music Embassy @ SXSW

Every March (except for two recent exceptions), the music industry descends on Austin, Texas for the SXSW Music Festival. And every year, the British music industry take over a venue as The British Music Embassy and showcase some of the best new music coming out of the UK across 12 shows over 8 days. And we’ve been art directing the British Music Embassy since 2018. That means a new creative approach every year, wrapping buildings, a 100 page guidebook, fly posters, social posts, the lot. Below are a few snapshots from this year’s even, going back to 2018.

EASD e-Learning

The European Association for the Study of Diabetes (EASD) is a non-profit medical scientific association dedicated to improving diabetes treatment around the world. When Deadeye came on board, the site already boasted several hours of courses and content, but with the ever growing body of content, it was becoming harder to navigate and less user friendly. In light of this we delivered both a new, fresher visual identity, as well as developing a full strategy for the site. This included the user journey through not only the existing content, but also the continually growing volume of courses and articles. Further to this we also developed a system of how to track and manage each user’s learner journey as the courses gain accreditation from different official bodies such as the Royal College of General Practitioners (RCGP) and the Federation of the Royal Colleges of Physicians of the UK (RCP).

emc3

We were pleased as punch when global events agency emc3 approached us to work on some animations for a client’s awards event, so imagine how excited we were when we discovered that that client was Google! It was a great first project to work on with a new client, delivering six videos for Google’s Partner Awards from storyboard to final output. The pressure was on and we rose to the occasion, delivering the goods in good time and to a very satisfied customer. We’ve built a great working relationship with the emc3 team, and have now delivered on the next big event for Google.

Arts Alliance – Garden Studios

It’s not every day that someone launches a new film studio in London, so when Arts Alliance approached us to create the visual identity for their new studios in West London, we jumped at the chance. Garden Studios want to cement their place in the film industry as not only the most technically advanced studio, but also the most sustainable studio in London. Situated on the Grand Union Canal they wanted the design to reflect a calming green space as well as the tech forward approach of the studios. We achieved this by creating a stencil style logotype which could reveal any element of the studios behind it, be it the changing seasons of the planting around the open spaces or the flashing lights of the Virtual Production stage.

Scoro

Scoro is a project management tool which does it all, and they wanted a succinct way of getting the whole story across without, well, having to spell it all out. We developed an animation for their home page to tell the story in a simple visual way, and carried this style though the rest of the site and their marketing materials.

Toluna Group

Toluna are a client we’ve worked with for over a decade. We’ve been with them as they’ve grown from four small offices to 25 offices across 19 countries with over 1500 employees, and acquired Harris Interactive as part of the group. In that time, we’ve designed sell sheets, events stands and booths, web pages, HTML emails and brochures, corporate gifts and delivered in multiple languages. And as time moves on and needs change, we’ve continued to support Toluna and Harris with corporate videos, product videos, social posts and web animations.