British Music Embassy @ SXSW
Every March (except for two recent exceptions), the music industry descends on Austin, Texas for the SXSW Music Festival. And every year, the British music industry take over a venue as The British Music Embassy and showcase some of the best new music coming out of the UK across 12 shows over 8 days. And we’ve been art directing the British Music Embassy since 2018. That means a new creative approach every year, wrapping buildings, a 100 page guidebook, fly posters, social posts, the lot. Below are a few snapshots from the 2019 event, the virtual 2021 event and some this year’s British Music Embassy.
We were pleased as punch when global events agency emc3 approached us to work on some animations for a client’s awards event, so imagine how excited we were when we discovered that that client was Google! It was a great first project to work on with a new client, delivering six videos for Google’s Partner Awards from storyboard to final output. The pressure was on and we rose to the occasion, delivering the goods in good time and to a very satisfied customer. We’ve built a great working relationship with the emc3 team, and have now delivered on the next big event for Google.