Rebrand is a term used too widely for what is often a refreshed visual identity, but a full rebrand is exactly what we did for Footwear Friends, as they used to be known. At the centre of the rebrand was a new name, the Footwear Industry Trust. A return to a more traditional name, it aimed to reflect the charity’s long history, like a modern version of the Boot Trade Benevolent Society, the name it went by for almost the whole of the 20th Century.
From strategy to social, Deadeye did it all, and very proud of it we are too!
Every March (except for two recent exceptions), the music industry descends on Austin, Texas for the SXSW Music Festival. And every year, the British music industry take over a venue as The British Music Embassy and showcase some of the best new music coming out of the UK across 12 shows over 8 days. And we’ve been art directing the British Music Embassy since 2018. That means a new creative approach every year, wrapping buildings, a 100 page guidebook, fly posters, social posts, the lot. Below are a few snapshots from this year’s even, going back to 2018.
We were pleased as punch when global events agency emc3 approached us to work on some animations for a client’s awards event, so imagine how excited we were when we discovered that that client was Google! It was a great first project to work on with a new client, delivering six videos for Google’s Partner Awards from storyboard to final output. The pressure was on and we rose to the occasion, delivering the goods in good time and to a very satisfied customer. We’ve built a great working relationship with the emc3 team, and have now delivered on the next big event for Google.
Why would a design agency employ the services of a design agency? Simple. Because your own work always gets pushed to the bottom of the pile in favour of your clients’ work. So the clever marketing team at Ustwo thought, hey, let’s be the client. And it’s developed into a beautiful, symbiotic relationship, where Ustwo get their design needs delivered quick, smart, and we get to have fun working with a great brand on some cool projects.